Personal Selling

Personal Selling – Promotion | Principles of Marketing

Personal Selling |  Promotion | Principles of Marketing

Personal Selling is one of the promotional technique in marketing used by marketers whereby they inform and persuade  the customers to purchase certain products through personal communication. Those organization who sell specialty products/services use this technique to execute their sales because they mainly require personal contact for their business.

There are various types of personal trading in the market. Some of the major types of Personal Selling include: Retail Selling, Trade Selling, Missionary Selling, Direct Selling, Industrial Selling.

 

Test Your Knowledge : Play Quiz

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Which of the following statements about personal selling is correct?

Correct! Wrong!

Which of the following is true of personal selling?

Correct! Wrong!

Which of the following is an example of personal selling?

Correct! Wrong!

Which of the following statements about personal selling is true today?

Correct! Wrong!

Which of the following is a difference between social media and personal selling?

Correct! Wrong!

Which of the following statements is true of the stimulus response form of personal selling?

Correct! Wrong!