Relationship Marketing – Promotion | Principles of Marketing

March 26, 2021 Author 0 Comments

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Relationship Marketing | Promotion | Principles of Marketing

In this contemporary business world , the term Relationship Marketing has been emerged and widely adopted by the many business houses so that they can shift their attention from short tem transactions toward a process of creating customer value through long-term relationships with the customers. It is more of building long term loyal customers than focusing on short term immediate sales. In today’s world if we analyze in more depth, we can see that there is actual competition going on between the marketing networks than between the companies.

Play Quiz

Which of the following is most consistent with a relationship marketing strategy?

development of a website that seeks customer feedback and allows customers to communicate with each other.

Designing a promotional campaign to increase cooperation among the firm's suppliers.

Distributing goods through limited service discount stores.

Creation of a national advertising campaign using radio and television to increase market share.

Correct! Wrong!

Which of the following is consistent with relationship marketing?

maintaining transactional relationships with customers.

working with buyers to determine their individual needs.

developing market share through mass media advertising.

working with buyers to determine their individuals needs.

Correct! Wrong!

Which of the following statements is true of relationship marketing?

For many suppliers, retaining their current customers has become a secondary focus in relationship marketing.

Business suppliers use social networking sites sparingly as these sites discourage businesses from shopping for all their needs.

Loyal customers are less profitable than those who are price sensitive and perceive no difference among brands or suppliers.

Relationship marketing has become more important than before because competition has becoming more intense.

Correct! Wrong!

Which of the following statements about relationship marketing is most accurate?

Relationship marketing has a short-term focus: increasing profits for the firm.

Relationship marketing begins before and ends after the sale.

Relationship marketing is more effective when there is a personal, ongoing relationship between an organization's employees and its customers in the selling and buying organizations.

Very few companies today are engaged in relationship marketing.

The Internet has allowed marketers to establish personal, "tender-loving care" relationships with customers.

Correct! Wrong!

relationship marketing

Relationship Marketing – Promotion | Principles of Marketing

Relationship Marketing | Promotion | Principles of Marketing

Play Quiz

Which of the following is most consistent with a relationship marketing strategy?

Which of the following is consistent with relationship marketing?

Which of the following statements is true of relationship marketing?

Which of the following statements about relationship marketing is most accurate?

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