Relationship Marketing – Promotion | Principles of Marketing

Relationship Marketing | Promotion | Principles of Marketing

In this contemporary business world , the term Relationship Marketing  has been emerged and widely adopted by the many business houses so that they can shift their attention from short tem transactions toward a process of creating customer value through long-term relationships with the customers. It is more of building long term loyal customers than focusing on short term immediate sales. In today’s world if we analyze in more depth, we can see that there is actual competition going on between the marketing networks than between the companies.

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