Nicosia Model of Consumer Behaviour
Consumer behavior plays a vital role in shaping the marketing strategies of businesses. To effectively reach and persuade target customers, marketers must gain insights into the decision-making process. One widely recognized model that offers valuable guidance in this area is the Nicosia Model of Consumer Behaviour.
Developed by Frank Nicosia in the 1960s, this model provides a framework for understanding how consumers gather information, evaluate alternatives, and make purchase decisions. This article explores the key concepts of the Nicosia Model, shedding light on its relevance in contemporary marketing and providing practical insights for businesses.