Marketing Archives

Nicosia Model of Consumer Behaviour – Concept, Applications, Criticisms & Relevance | Marketing

July 14, 2023 by Author

Nicosia Model of Consumer Behaviour

Consumer behavior plays a vital role in shaping the marketing strategies of businesses. To effectively reach and persuade target customers, marketers must gain insights into the decision-making process. One widely recognized model that offers valuable guidance in this area is the Nicosia Model of Consumer Behaviour.

Developed by Frank Nicosia in the 1960s, this model provides a framework for understanding how consumers gather information, evaluate alternatives, and make purchase decisions. This article explores the key concepts of the Nicosia Model, shedding light on its relevance in contemporary marketing and providing practical insights for businesses.

What Type Of Event Exposes Retailers To Large Numbers Of New Products In A Concentrated Location?

December 28, 2022 by Author

What Type Of Event Exposes Retailers To Large Numbers Of New Products In A Concentrated Location?

A. Hosted shows
B. Browser shows
C. Premarket demonstrations
D. Trade shows
E. Trade promotions

Correct Answer: D. Trade shows

Recession Marketing – What happens to marketing in a recession? | BBA Notes

November 16, 2022 by Author

Advertising is one of the first expenses cut when a recession hits, mainly because top management mostly people from the financial department does not believe in it; they accept it as a form of defensive insurance, not as a means of generating profits. Whenever revenue is expected to drop, they reduce marketing expenditures since the entire marketing budget is based on expected revenue.

Importance of Branding – 4 Major Importance | Principles of Marketing

July 17, 2022 by Author

Importance of Branding

In marketing, branding is the process of building a strong, positive perception of a company, its products, or services in the mind of the customer by incorporating elements such as logos, designs, mission statements, and a consistent theme throughout all communications. It is important for companies to differentiate themselves from their competitors and to build a loyal customer base through effective branding.

You should focus on branding because it not only makes a lasting impression on your customers and clients, but it also gives them an idea of what to expect when visiting your company. Differentiate yourself from your competitors by stating what makes you unique and better than them. It is important for your brand to represent who you are as a business, as well as how you would like to be perceived.

Some of the points that highlights the Importance of Branding are as follows:

Importance of Market Segmentation – 10 Major Points | Market Segmentation

July 9, 2022 by Author

Importance of Market Segmentation

Market segmentation is the process of grouping prospective buyers into groups or segments who have similar needs and respond similarly to marketing efforts. Using market segmentation, companies can differentiate their products and services in terms of how they are perceived by different categories of consumers. By determining which products are likely to earn a share of a target market and how to market and deliver those products, market segmentation helps businesses minimize risk.

In order to maximize profitability, companies should minimize risk and clarify the marketing and delivery of products. Segmenting the market allows a company to reach a wider demographic and discover products or services they hadn’t considered before.

Marketing Mix – Concept, Characteristics, Components and Importance | Principles of Marketing

June 16, 2022 by Author

Marketing Mix

What is Marketing Mix?

Marketing mix is the combination of tools, tactics, techniques, and actions it employs to accomplish a marketing goal in an organization. All actions that an organization can take to influence the market demand for its products and services are considered marketing. Throughout the marketing mix, all aspects of an organization are mixed, while promoting products and services, to generate sales and reach the organization’s goals. According to this, an organization should produce products that match customers’ tastes, wants and needs, and as these changes occur, the organization’s production and marketing methods should also change, which means that they require situational and superior approaches.

A typical marketing mix is composed of four elements: price, product, promotion, and place. However, nowadays the marketing mix encompasses several other Ps such as Packaging, Positioning, People, and even Politics.

Personal Selling – Promotion | Principles of Marketing

March 26, 2021 by Author

Personal Selling | Promotion | Principles of Marketing Personal Selling is one of the promotional technique in marketing used by marketers whereby they inform and persuade the customers to purchase certain products through personal communication. Those organization who sell specialty products/services use this technique to execute their sales because they mainly require personal contact for … Read more

Relationship Marketing – Promotion | Principles of Marketing

March 26, 2021 by Author

Relationship Marketing | Promotion | Principles of Marketing In this contemporary business world , the term Relationship Marketing has been emerged and widely adopted by the many business houses so that they can shift their attention from short tem transactions toward a process of creating customer value through long-term relationships with the customers. It is … Read more