Table of Contents
Sociology For Business Old Question Paper Year 2016 | Tribhuvan University | Program BBA
Group “A”
Brief answer questions: [10*1=10]
- What is Sociology?
- Define questionnaire.
- Distinguish between crime and deviance.
- Enlist three stages of market formation.
- State four features of market as social institution.
- State the types of adaptation.
- Give an example showing the relation of organizational goal and societal expectations.
- Mention any four benefits of network in the management of organizations.
- Show the relationship of work with leisure
- Write the features of religion.
Group “B”
Short Answer Questions: [5*6=30]
- Discuss the emergence of Sociology.
- What is ethnicity? Illustrate ethnicity as a dimension of social stratification in Nepali society.
- How do you define social institutions? Explain the role of education as social institution in bringing social change.
- How the knowledge of sociology of organizations is helpful to managers? Explain with examples.
- Illustrate the steps of sociological research associating with a topic of your interest.
- What is sociological perspective? Describe the basic assumptions of functional perspective.
Group “C”
Comprehensive Answer Questions: [20]
- Read the following case carefully and answer the questions that follow:
Most accounts of globalization are accounts of economic integration and cultural flows. One such account can be taken as an understanding of Call Centers. Call Centers are a relatively new industry that has been growing at a very fast pace in the last few years around the world. It has become a cornerstone of the service industry in the developed world. The developing countries are able to take part in the global economy which provides benefits and opportunities for the country as a whole and the people in the call center regions.
The reason for this large flight of Call Center work from developed countries has been directly attributed to the availability of a low cost, good quality and English-speaking workforce. India is one such country which is utilizing its human resources in the export of services through Call Centers. There is tremendous growth being experienced by this industry in, having started in 1990 it is projected that the industry had employed about 1.2 million young Indians up to 2008. It is estimated that among all Call Centers operating in India, 75% of them cater to international markets.
The feature of Indian Call Centers’ recruitment is that they hire not only highly educated but also committed employers. The essential features of call Centers in developing countries are that there must be concealment of native culture and enhancement of other culture. This is for increasing efficiency. Customer satisfaction and most importantly to prevent the Customers realize and backlash that their jobs are being sent away from countries. For this, all employees are given cultural training so that they can understand and imitate the social and cultural life-styles of their Clients in countries like the USA, the UK or Australia. They are also given ‘Voice and Accent’ training so that they can eliminate or at least significantly reduce their mother tongue influence and are encouraged to adopt the accents of the client countries.
In addition to that, employees usually undergo a ‘naming ceremony’ where they adopt a ‘Western’ name that they use in their clients. They are often asked to ‘pretend’ to be living in the client country, and also in their conversations they have to appear to be employed by the company they are representing at that time. The employees are to stay up and work during nights, cultivates the habit of speaking in pounds and dollars and also have to move between Celsius and Fahrenheit, cricket and baseball and move between a real name and pseudo name according to the circumstances. An employee says that ‘sometimes I am Laxmi; and sometimes I am Lucy. Our life is different than that of my friends and families. I and my workmates take up “lunch Breaks” at 11 in night’.
Questions:
- What do you understand by globalization? What are its features as social process?
- Describe the cultural consequences of Call Centers in India in light of the above case. Evaluate the Call Centre Industry from Conflict perspective.
- If you were to apply any other perspective in evaluating in Call Centre Industry, which one will you apply? Why?
- Evaluate the call center industry from conflict perspectives.