Personal Selling MCQs - Multiple Choice Questions

Which of the following statements about personal selling is correct?

Many customers are unable to distinguish the salesperson from the company.

Personal selling is the non personal arm of the promotional mix.

Salespeople represent the company to customers, but they do not represent customers to the company.

Personal selling is a fairly new profession.

The role of personal selling is very consistent from company to company.

Correct! Wrong!

Which of the following is true of personal selling?

It is the most effective promotional tool for geographically dispersed buyers.

It allows firms to dramatize product offers through arts and visuals.

It is an ineffective method for building long term customers relationships.

It is the most expensive promotional tool for companies to utilize.

Correct! Wrong!

Which of the following is an example of personal selling?

You receive a consultation for teeth whitening services at a cosmetic dentistry office in your city.

You watch an infomercial for the Magic Bullet and purchase one.

You win an auction for an antique cabinet on eBay.

You purchase a two-year subscription to Fitness magazine by returning a prepaid postcard.

You purchase ibuprofen tablets at a local Walgreens.

Correct! Wrong!

Which of the following statements about personal selling is true today?

Today, most salespeople are well-educated, well-trained professionals working to build and maintain long-term customer relationships by listening to their customers, assessing their needs, and organizing the company's efforts to solve customer problems.

Designing sales force strategy and structure is a minor element of sales force management, and as such is an aspect that most companies should not spend much time considering.

When sales are high, there should be a de-emphasis on prospecting as it is a time-waster.

Sales force automation systems have been developed for improving how salespeople feel about their opportunities and value

Correct! Wrong!

Which of the following is a difference between social media and personal selling?

Social media entails two-way communication, while personal selling entails one-way communication.

Social media is a means of interpersonal communication, while personal selling is a means of mass communication.

Social media can disperse a message quickly to a wide audience, while personal selling is very slow in dispersing a message to a large audience.

Social media provides opportunity for immediate feedback, while personal selling does not provide opportunity for direct feedback.

Correct! Wrong!

Which of the following statements is true of the stimulus response form of personal selling?

Correct! Wrong!