Table of Contents
International Business Old Question Paper Year 2016 | Tribhuvan University | Program BBA
Group “A”
Brief answer questions: [10*1=10]
- Define Globalization and state its two main drivers.
- Write down the gist of factor endowment theory of international trade.
- Define intellectual property rights.
- Differentiate between a custom union and economic union in the context of regional trading block.
- What is the difference between Joint venture and strategic alliance in the Context of global entry strategies?
- Define currency Swap.
- State the various sources or funds for international operations
- Differentiate between retail concentration and retail fragmentation in the context of international distribution strategies.
- What is the se of Letter of Credit in the international Trade?
- What was the main reason for establishing BRICS on group of co-operation?
Group “B”
Short Answer Questions:[6×5=30]
- Explain the various reasons for a company going international.
- How does the Michael Porter’s national competitive advantage explain concept of International trade?
- Describe the contemporary trends in international trade.
- Define foreign Exchange Market and explain its system of global working.
- Define Global Marketing Strategy and write down about key elements that
- an international business manager needs to concentrate while crafting such strategy.
- Explain the various collaborative ventures that are available for a global company while making entry decision into a particular nation.
Group “C”
Comprehensive Answer Questions: [4×5=20]
- Read the following case carefully and answer the questions given below.
Dell Inc- in an American privately owned multinational computer technology company based in Round Rock, Texas, that develop, sales repairs and supports computers and related products and services. It is named after its founder Michael Dell. It is well known for its innovation in Supply chain management and E-commerce particularly. Dell traces its origin to 1984, when Michael Dell created Dell computer corporation while as student of the university of Texas at Austin with US S1000 initial investment obtained from his family.
The company grossed more than US $73 million in its first year operation. Originally, Dell did not emphasize the consumer market due to the higher costs and low profit margins in selling to individual and households; this changed when the company’s Internet site took off in 1996. Dell explored the opportunity among PC lover individual who liked the convenience of buying direct, customizing their PC to their means, and having it delivered in days. Dell began selling computer through its website since 1996. From 1997 to 2004, Dell enjoyed steady growth and it gained market share from competitors (compact Gateway IBM) and became largest PC manufacturers in 1999 surpassing company. In the mid 1990s Dell expanded it operation by selling server in 2003 product lines included television, handhelds, digital audio players and printers.
Dell’s facilities located abroad includes Malasiya, China, Malasiya, China, UK, Phillipines, India (Chennai, Hydrabad and Noida), Brazil, Poland, Brazil, Poland, Panama, Ireland and Morocco. The USA and India are the only countries that have all dell business function and provide support globally; research and development, manufacturing, finance analyzing and customer care.
To minimize the delay between purchase and delivery, Dell had general policy of manufacturing its products close to its customers. This also allows for implementing JIT manufacturing approach. Its manufacturing process covers assembly, software installation, functional testing a quality control. North American Market is served through Texas plants or Dell. Malaysian and Chinese location serves Asian market. Chennai facility of India (US $60 million investment) supports its sales of its products in Indian sub-continent. Its plants are all assembly plants where Global sourcing is effectively carried out.
Dell’s major competitors include HP, Acer Fuitsu, Toshiba, Gateway, Lenovo and IMB. Similarly release of Apple’s I Pad tablet computer had a negative impact on Dell and other major PC vendors, as consumer switched away from desktop and laptop PCs. PC industry in shrinking8 globally and the challenges to Dell clearly depict the further innovation in the field. Dell has to focus more innovation on networking, software and service.
Questions:
- What are the various strategies followed by Dell Inc. from the beginning till date?
- What are the reasons of successful operation of Dell during early periods as compared to later time frame?
- Write about production and distribution system adopted by Dell as given in case.
- What challenges Dell is foreseeing at present and offer suggestions to tackle them?