Table of Contents
Operations Management Old Question Paper Year 2017 | Tribhuvan University | Program BBA
Group “A”
Brief answer questions: [10*1=10]
1) What are he components of operation functions?
2) What is continuous production system?
3) What is supply chain management?
4) Give the concept of concurrent engineering.
5) In restaurant customers arrive at the rate of 25 per hour. The employee can serve one customer every two minute. What is the utilization rate of the employee?
6) The annual demand of certain item is a company is 5000 units. The ordering cost is Rs 49 and carrying cost is Re 1 per annum. Find EOQ.
7) What are the benefits of JIT?
8) What is statistical process control?
9) What are the seven quality control tools?
10) What is operation strategy?
Group “B”
Short answer question
11) What are the difference between manufacturing and service operation? Describe the operation and supporting functions of operation management.
12) What is facility layout? Compare various facility layouts with their advantage and disadvantage.
13) An appliance dealer, Andrea Kurtz, wants to purchase a combine total of no more than 100 refrigerators and dishwasher for inventory. Refrigerator weigh 20 kg each. Suppose that the dealer is limited to a total of 1200 kg for these two items. If a profit is $35 for each refrigerator and $20 on each dishwasher is projected, how many of each should be purchase and sold to make the maximum profit? ( use simplex method)
14) A project work consists of four major jobs for which four contractor ahs submitted tender. The tender amount coated in lakh of rupees are given in matrix below.
|
Contractors |
Jobs |
|||
| A | B | C | D | |
| P | 10 | 24 | 30 | 15 |
| Q | 16 | 22 | 28 | 12 |
| R | 12 | 20 | 32 | 10 |
| S | 9 | 26 | 34 | 16 |
Find the assignment which minimizes the cost of project.
15) What is aggregate planning? Describe aggregate planning options.
16) The following table shows the defective items from 10 samples, from each of 100 in size.
| Sample No. | Sample Size | Number of defective items |
| 1 | 100 | 20 |
| 2 | 100 | 15 |
| 3 | 100 | 7 |
| 4 | 100 | 9 |
| 5 | 100 | 16 |
| 6 | 100 | 18 |
| 7 | 100 | 24 |
| 8 | 100 | 26 |
| 9 | 100 | 20 |
| 10 | 100 | 25 |
With the help of p-chart, decide whether the process is under control is not.
Group “C”
Comprehensive answer question
17) Read the following case analytically and answer the following questions.
Coca-Cola was founded in 1886 by pharmacist Dr John 5 Pemberton in Atlanta, Georgia. Coca-Cola Company is the world’s largest marketer, distributor, and manufacture of non-alcoholic beverage syrups and concentrate, and produces close to 400 brands. Currently, the Coca-Col Company is based in Georgia with subsidiaries all over the world with strong product portfolio including well-known brands such as, Sprite, Coke Zero, Fanta, Oasis, Abbey Well water, and PowerAde.
The brand development strategy of Coca Cola included brand and product development, but also techniques and strategies in order to keen up with the switching and changing trends of its consumers. Earlier, this brand believed in affordability, availability and acceptability. However brand development strategy of Coca Cola was reworked to match a higher loyalty and equity. They have based their branding on price value, preference and “pervasive penetration”. In order to have an effective brand identity, Coca tests each month more or less 20 attributes involving as many as 4000 customers. The brand development strategy of Coca Cola has been able to build, manage and maintain its brand image according to consumers’ attitudes and behaviour.
A worldwide acceptance and a constant brand image has been possible thanks to brand loyalty; Coca Cola is connected with its customers and they do not count expenses on that field. Constant communication enables to enhance frequency of purchase, which is instrumental for brand loyalty. Also, by responding to a trend and a need which is “health” and “diet” Coca Cola has segmented its market into 3 parts; Classic Coke, Diet Coke for girls style-conscious about their weight and Coca Cola Zero for men, promotin8 an unconventional but effective Ad. Coca Cola went from “the real thing” to “many things” successfully thanks to its positioning and branding strategy.
With government across the globe and media publicizing obesity concerns, sugar content in soft drinks has gone under increased scrutiny. While the Coca-Cola Co. has already developed low and zero calories drink that are top ranked brands in their respective categories. Coca-cola already has a wide range of juice brands and waters that could be winners for the company, but they must continue to develop and innovate with health and wellness angles within its brands. While Coke dominates
emerging markets, it has seen increased competition from domestic players, with global competitors such as Pepsi Co.
The role of an operations management is to deal with the productivity system of Coca-Cola Company. Utilization, production, design and deliverance of objective into task of Operations management. Supply of Operations management ranges from strategic to strategic and operational levels. Typical strategic matters include shaping of location of industrial plants and deciding the construction of networks, designing expertise supply chains. Operations manager’s role is very important in satisfying the production requirements and needs that actually focus on long term success which focus mainly on customer’s satisfaction. Coke uses a system that ensures the level of production, product quality distribution and retailing. This system is a management system known as The Coca-Cola Management System (TCCMS).
Managers must clearly recognize the strategic objectives and goals of a company to make break through vision of achieving it. The motives that are translated into clear vision helps more in benefiting the company’s operation process as this is one of the highest demand taken to be accomplished. It also involves interpreting these goals into inference for the operation’s performance, goals, value, rapidity, dependability, elasticity and cost. Developing an operation’s strategy: Number of decision-making is involved to develop managers strategy on long term alliances. Designing the operation’s products, services and processes: It involves the physical shape and composition of products and processes, planning and controlling: This is to decide what and which operations and resources are needed to make management get control over the company. Improving the performance of operation: Operations managers are likely to repeatedly monitor and progress the overall performance Coke’s operation.
Coca Cola (2011) states that ‘to ensure such consistency and reliability, the Coca-Cola system is governed by the Coca-Cola Operating Requirements (KORE) It aims to achieve the highest standards in product quality, health and safety and environmental standards at Coca Cola. Coca-cola uses both Quality Control (QC) and Quality Assurance (QA) throughout its production process. QC mainly focuses on the production line itself whereas QA focuses on its entire operations process and related functions addressing potential problems very quickly. In QC and QA, state of the art computers check all aspects of the production process, maintaining consistency and quality by checking the consistency of the formula, the creation of the bottle (blowing), fill levels of each bottle, labelling of each bottle, overall increasing the speed of production and quality checks. which ensures that product demands are met. QC and QA helps reduce the risk of defective products reaching a customer; problems are found and resolved in the production process, for example, bottles that are considered to be defective are placed in a waiting area for inspection. QA also focuses on the quality of supplied goods to Coca-cola, for example sugar, which is supplied by Tate and Lyle, Coca-cola informs that they have never had a problem with their suppliers. QA can also involve the training of staff ensuring that employees understand how to operate machinery. Coca-cola ensures that all members of staff receive training prior to their employment, so that employees can operate machinery efficiently. Machinery is also under constant maintenance, which requires highly skilled engineers to fix problems, and help Coca-cola maintain high outputs.
Coca-Cola also uses Total Quality Management (TOM), which involves the management of quality at every level of the organization, including suppliers, productions, customers etc. This allows Coca-cola to retain/regain competitiveness to achieve increased customer satisfaction. Coca-cola uses this method to continuously improve the quality of their products. Teamwork is very important and Coca-cola ensures that every member of staff is involved in the production process, meaning that each employee understands their job/roles, thus improving morale and motivation, overall increasing productivity. TQM practices can also increase customer involvement as many organizations, including Coca- Cola relish the opportunity to receive feedback and information from their consumers. Overall, reducing waste and costs, provides Coca-cola with a competitive advantage.
Questions:
- What are the operational strategies of Coca-Cola? Explain the competitive advantage and priorities of it to sustain in the global market.
- Explain the product development process of Coca-Cola and discuss the emerging issues in product design.
- Describe the quality management system of Coca-Cola and also explain the philosophical elements suitable in this case.
- Explain briefly the manufacturing process technology and layout suitable for Coca-Cola. If you were an operations manager of CocaCola what would be your significant role to promote a business?
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