Business Communication Old Question Paper Year 2016 | Tribhuvan University | Program BBA
1. Define the following business term (any five). 
- Demand Management
- Backward integration
- Crowding out
- Gilt-edged securities
2. Find words or expressions which mean the following. (Any five) 
- Reductions in unit costs arising from large-scale production.
- A long-term notę issued by the US government, to borrow money.
- A consumer’s choice of a particular brand instead of competing product.
- Institutions or organizations that provide help for people in need.
- An instrument of debt which is considered below “investment grade” due to significant risk of default by the issuer.
- A company’s ways of working and thinking.
3. Attempt any five of the following questions. [5×6=30]
a. Define affirmative action. Why are there so few women in senior managerial position in Nepal? Do women managers or the managers form marginalized community have any natural advantage over the members of privileged caste male members of society?
b. How do companies usually organize advertising campaign? In what ways can producers or retailers try to persuade customer to try new products? Write your answer based on any specific product available in the Nepali market
c. What are the main ways in which a company can acquire another company? Should there be laws to prevent large companies getting a never-increasing market share?
d. Define Keynesianism, Monetarism and Neo-Keynesians. How they are similar and different as far as role of government is concerned? Which approach is appropriate in the context of Nepal?
e. Which one of the following is the most important for the overall economic progress of Nepal?
- The existence of capital
- A good supply of capital
- A supply a qualified labour
- Technological innovation
- Efficient competition
(You may choose more than one option to justify your answer)
f. What is recruitment process? How do companies feel the vacant position? Is the recruitment practice similar in all the nationalities?
4. What are the prefatory part and supplementary part of proposal? Define each of them in brief. 
5. What is graphic design? How do graphic design help the text improve its readability and make it effective communication? 
6. Read the following newspaper article and answer the questions asked below. 
Nearly a year after Gorkha Earthquake, the government is waking up too the fact that it may have underestimated the task ahead and may have perhaps gone the wrong way about reconstruction, particularly about more than 700,000 houses that need rebuilding. As the prospects of any meaningful reconstruction before the second monsoon since the earthquake appear bleak, the National Reconstruction Authority (NRA) has started considering a plan B to help thousands of victims get through the rainy season by building transitional shelter.
After wasting three precious months on strategizing and developing recovery framework, the NRA now suddenly feels that it has to be m pragmatic. The concept of transitional shelters in a post-disaster environment is not new. It was first used after the Indian Ocean Tsunami can of 2004. It supports an incremental process of rebuilding homes that. support affected communities over a longer term. No thought was put into incremental improvement of the temporary shelters to become transitional homes. Rs 15,000 in cash for temporary shelters that the government doled out to each family did offer some protection against the monsoon, but was ineffective against the winter as the shelters were made of nothing more than a few zinc sheets and bamboo poles. The difference between a temporary home and transitional home may appear semantic in nature. However, the real difference lies in how thought out the initial shelter design is for incrementally improving the shelters and making them habitable for a longer period before the permanent reconstruction.
The lack of foresight here appears staggering. Despite the abundance of literature on how post-disaster reconstruction takes longer than anticipated, the government failed to take up the idea of transitional shelters last summer after the earthquake As a result, more of precious time and cash will be wasted in implementing Plan B which should have been Plan A in the first place. A lot of jargons like ‘winterisation’ and ‘rain proofing’ of temporary shelters were thrown around, but little was done on the ground to actually improve those shelters to guard against harsh weather.
The current delays stem from two reasons-the NRA’s inability to hire staff timely and timely verification of the damaged homes. In both instances, there are clear evidence that the cart has been put before the horse. Instead of relying on government deputation, the NRA should have gone government employees for liaison and coordination roles. On verification of homes, NRA could have disturbing instalment of cash assistance to begin home reconstruction with a caveat legal actions against those making fraudulent claims. Donors may have disagreed but if there was assurance that money would be accountant for within next fiscal, they could have consented. The whole reconstruction approach has been botched from the start and the NRA needs to change it before the second monsoon strikes.
- Why was National Reconstruction Authority (NRA) considering plan B to help the thousands of earthquake victims?
- What is ‘the increment process of building homes’?
- Why was the cash doled out by the government for shelters ineffective?
- What NRA actually should have done to begin reconstruction?
- Why the reconstruction process has been delayed?