BBA Sixth Semester | BBA Syllabus | Organizational Behavior MGT 203 | Entrepreneurship MGT 210
| Business Research Methods RCH 201 | Nepalese Society and Politics SOC 202 | E-Commerce ITC 206 | Tribhuvan University
The below mentioned subjects are the list of subjects that are taught in the Sixth semester of BBA affiliated to Tribhuvan University .
Organizational Behavior MGT 203
Credits: 3 Lecture Hours: 48
This course aims is to provide students with an in-depth understanding of fundamental theories of organizational behavior.
The course comprises10 units- introduction, understanding individual behavior, perception, learning, personality, motivation and job satisfaction, groups and teams in organizations, leadership, communication, conflict and organizational change and development.
Unit 1: Introduction to Organizational Behavior LH 6
Concept, Organizational behavior system, basic assumptions, levels of OB analysis, Basic assumptions of OB, Contributing disciplines to the field of OB, challenges for managers.
Unit 2: Understanding Individual Behavior LH 5
Concept, behavior as an input-output system. Mental process-beliefs, attitudes, values, needs, motives and behavior, Sensation, Emotions and Cognitive dissonance.
Unit 3: Perception LH 3
Concept, perceptual process, factors affecting perception, specific application of perception in organizations, theories in organizations, Attribution theory, Attribution errors.
Unit 4: Learning LH 3
Concept of learning, Learning theories, Factors influencing learning, Principles of learning, Behavior modification.
Unit 5: Personality LH 5
Concept, Personality traits and characteristics, Determinants of personality, linking an individual’s personality and values to the workplace, Major personality attributes influencing OB, application of personality traits and characteristics at work place.
Unit 6: Motivation and Job Satisfaction LH 5
Concept, Motivation theories-Maslow Hierarchy needs theory, Hygiene factors and motivators theory, ERG motivation theory, McClelland Achievement theory and Vroom expectancy theory. Application of motivation theories, Motivation for Performance, Concept of job satisfaction, Effects of job satisfaction on employees’ performance.
Unit 7: Groups and Teams in Organizations LH 5
Concept of group and group dynamics, the dynamics of group formation, types of groups, The dynamics of informal groups, concept and nature of teams, Types of teams, Team processes.
Unit 8: Leadership LH 4
Concept, Effective leadership, Theories of leadership-trait perspective, behavioral theories, contingency theories,
Unit 9: Communication LH 4
Concept, Function and process, System, Types, Communication network, Barriers to effective communication, Overcoming communication barriers, Issues in communication.
Unit 10: Conflict LH 3
Concept, nature, types and nature and types of intergroup conflict, Dynamics of intergroup conflict, Sources of conflict, Approaches to conflict management.
Unit 11: Organizational Change and Development LH 5
Concept, Forces of change, Resistance to change, Approaches to managing organizational change, Concept of organizational development (OD), OD values, OD interventions.
Robbins, S.P., Organizational Behavior, New Delhi: Pearson. Arnold, H.J. and Fieldman, D.C. Organizational Behavior. New York: McGraw Hill Book Company. Adhikari, D.R. Organizational Behavior. Kathmandu: Buddha Academic Enterprises Pvt. Ltd. Asathappa, K.Organizational Behavior.(8th Edition), New Delhi: Himalayan Publishing House. Dwivedi, R.S. Human Relations and Organizational Behavior: A Global Perspective. New Delhi: Macmillan India Limited. Moorhead, G. and Griffin, R.W. (2000).Organizational Behavior. New Delhi: AITBS Publishers.
Entrepreneurship MGT 210
Credits: 3 Lecture Hours: 48
This course provides a thoughtful, practical guide to the process of successfully launching an entrepreneurial venture. This course aims to help students develop the skills and knowledge required by commercial entrepreneurs. The students gain a deeper insight into the activities of entrepreneurs in thecommercial and be able to reflect critically on the nature of entrepreneurship and its role in the creation of new commercial ventures.
This course contains introduction, developing business ideas, feasibility analysis, writing a business plan, Industry and Competitor Analysis, Legal and Ethical Dimensions of Entrepreneurship, Start-up New Business Venture, Marketing Issues and Growth.
Unit 1: Introduction LH 7
Concept, becoming an entrepreneur, key elements of entrepreneurship, characteristics of successful entrepreneurs, common myths about entrepreneurs, types of start-up firms, Importance of entrepreneurship- entrepreneurial firms, society and larger firms, The process of new venture creation, Entrepreneurship development in Nepal.
Unit 2: Developing Business Ideas LH 5
Identifying and recognizing opportunities- observing trends and solving problems, personal characteristics of the entrepreneur, techniques for generating ideas, encouraging and protecting new ideas; linking creativity, innovation and entrepreneurship.
Unit 3: Feasibility Analysis LH 8
Concept, product/service feasibility, industry/target market feasibility analysis, organizational feasibility analysis and financial feasibility analysis.
Unit 4: Writing a Business Plan LH 8
Concept, reasons for writing for a business plan, Guidelines for writing a business plan, section of the plan, presentation of business plan.
Unit 5: Industry and Competitor Analysis LH 7
Industry trends analysis, Five competitive forces model, the value of the five forces model, industry types and the opportunities, identifying competitors, sources of competitive intelligence, completing a competitive analysis grid.
Unit 6: Legal and Ethical Dimensions of Entrepreneurship LH 7
Establishing a strong ethical culture, business licenses and business permits, sole proprietorship and partnership, Provisions of establishing entrepreneurs’ business in Nepal, legal and ethical issues facing entrepreneurs’ business in Nepal.
Unit 7: Start-up New Business Venture, Marketing Issues and Growth LH 10
Recruiting and selecting key employees, lenders and investors, funding requirements, sources of personal financing, venture capital, commercial banks, sources of debt financing; selecting a market and establishing a position, key market issues for new ventures, the 4 Ps of marketing for new ventures; Nature of business growth, planning for growth, reasons for growth and managing growth, knowing and managing the stages of growth, managing capacity, day-to-day challenges of growing a firm.
Text and Reference Books:
Schaper, M., Volery,T. Weber, P. and Lewis, K. entrepreneurship and Small Business, 3rd Asia-Pacific Edition. Barringer, B.R., and Ireland, R. D., Entrepreneurship: Successfully Launching New Ventures, Pearson. Holt, D.H. Entrepreneurship New Venture Creation, Prentice-Hall. Mariotti, S. and Glackin, C., Entrepreneurship and Small Business Management, Pearson.
Business Research Methods RCH 201
Credits: 3 Lecture Hours: 48
This course is an introduction on how to do business research with an emphasis on applied problem solving and report writing. The objective of this course is therefore to provide knowledge and understanding of basic principles of business research methods.
The course has a preliminary focus on problem identification, theoretical framework development and hypothesis formulation. The course will then deal with research design issues, measurement, sampling, data collection and analysis. This encompasses the overall understanding and application of appropriate research techniques and research statistics, and report writing and presentation skills.
Unit 1: Introduction LH 8
Meaning of research; Scientific research-features,; Types of research; The scientific research process; Approaches to research; Paradigm shifts-positivist vs. Interpretive philosophies; Management research-concept, nature, and value in business decision making; applying scientific thinking to management problems; Ethical concerns in research.
Unit 2: Literature searching and Theoretical Framework LH 6
Concept, purposes and steps in literature survey; Literature search through the Internet; Theoretical framework ; Theory and research; Approaches-deduction and induction; Research problem; Research questions and hypothesis formulation.
Unit 3: Research Design LH 5
Concept; Types-descriptive, developmental, case studies, causal-comparative, and experimental; Qualitative research-concept, assumptions and features.
Unit 4: Measurement, Scaling and Sampling LH 7
Variables and their measurement; Nature of measurement; Scale construction for attitude measurement; Scales commonly used in business research; Validity and reliability of measurement; Sources of measurement problems; The sampling process; Types of samples -probability and non-probability sampling; Sampling and nonsampling errors.
Unit 5: Data Collection and Analysis LH 12
Types of data and their sources-secondary data, advantages and disadvantages of using secondary data; Primary data-sources and methods; Questionnaires-design, components and principles of questionnaire writing; The research interviews-face-to-face and telephone interviews, computer assisted interviewing; Observation-concept and methods;
Data analysis – organizing and preparing data; Presenting data in tables, graphs and charts; Statistical techniques – descriptive and inferential statistics; Statistical testing of hypothesis; Methods of collecting and analyzing qualitative data.
Unit 6: Research Proposal and Report Writing LH 10
Topic selection; Research proposal – purpose, types and structure; Writing research reports -the reporting process, procedure for writing, and style of writing; Typing and layout of the research report; Citations and references by using APA format; Essentials of a good research report.
William G. Zikmund. Business Research Methods. Thomson India. New Delhi. Prem R. Pant. Fundamentals of Business Research Methods. Buddha Academic Enterprises. Kathmandu.
Alan Bryman and Emma Bell. Business Research Methods. Oxford University Press. New Delhi. Donald R. Cooper, Pamela S. Schindler, and J. K. Sharma. Business Research Methods. McGraw Hill Education (India). New Delhi.
Nepalese Society and Politics SOC 202
Credit Hours: 3 Lecture Hours: 48
The objective of this course provides general introduction of Nepal, its geography, natural resources, history, society, cultures, economy, politics and the governance of Nepal.
After the completion of course the students will be able to understand Nepalese geography – climate and vegetation, understand history – society, religion and cultures, able to understand Nepalese economy and the problem of development, understand the political system – its development, and the governance system.
Unit 1: Introduction LH 10
Origin of Nepal – Nepal as a sovereign country Geography – location Political history – Ancient period, Medieval period, Shah period Rana period Modern Nepal
Unit 2: People, Society and Culture in Nepal LH 10
Demography – demographic composition of people Religion – Hinduism, Buddhism, Islam, Kirat, and Christianity, and Religious harmony Festivals of Nepal Cultural heritage of Nepal Languages and literatures of Nepal Migration – types, trend, opportunities and challenges Implications on Business, economy and work culture
Unit 3: Nepalese Economy LH 10
Economy of Nepal – Planned economy and Mixed Economy, Nepal’s status in HDI, World Development, and Poverty status Agricultural development – status, its contribution in national economy, challenges Secondary and tertiary sector development – status, its contribution to national economy, challenges Tourism in Nepal – scope and challenges Labour – employment status, domestic and foreign employment, challenges
Unit 4: Resources in Nepal LH 8
Natural resources – Land of Nepal, Rivers and Lakes of Nepal Water resources and Bio-diversity Climate and vegetation of Nepal Human resources
Unit 5: Political Development and governance in Nepal LH 10
Democracy Constitution and its development in Nepal Political parties and their roles Administrative division – central, sub-national and local administration Local self government – roles and functions of District Development Committee; Village Development Committee, Municipalities Nepal and international / regional organizations NGOs and INGOs in Nepal Implications in economy andBusiness
Gyanwali, Ram Prasad, 2012. Know Nepal. Kathmandu: Bhundipuran Prakashan. Flippo, Edwin B. 1980. Personnel Management. London: Oxford Press. Hamilton, Francis B. 1971. An Account of the Kingdom of Nepal. New Delhi: Manjushri Publishing House. Hassold Davies. 1943. Nepal Land of Mystery. Londong: Scarcrow Publications. Joshi, Bhuvan Lal and Leo E. Rose. 1966. Democratic Innovation in Nepal. Burkeley: University of California Press. Regmi, D.R. 1975. Modern Nepal Vol., 1, Calcutta: K.L. Mukhopadhayay. Regmi, Dilli Raman. 1975. Medieval Nepal Part II. Calcutta: K.L. Mukhopadhyay. Shah, Rishikesh. 1990. Modern Nepal: A Political History 1769-1955. Vol I 1769-1885. New Delhi: Manohar Publications. Sharan, P. Government and Politics of Nepal, New Delhi: Metropolitan Publications, 1983. Sharma, Bal Chandra. 2022BS. Nepal ko Aitihasi Ruprekha. Varanasi: Krishna Kumari Devi. Sharma, Devi Prasad. 2047BS. Adhunik Nepalko Itihas. Kathmandu, Ratna Pustak
E- Commerce ITC 206
Credits: 3 Lecture Hours: 48
This module aims to provide the students with the theoretical background of e-commerce and its applications in business.
Introduction to E-Commerce, E-Commerce Terminology, Internet marketing. The Network Infrastructure for E-Commerce, Electronic Data Interchange, Network Security and Measures, Electronic Payment System, Internet Marketing Basics, E-environment.
Unit 1: Introduction to E-Commerce LH 8
E-Commerce Vs Traditional Commerce, E-Commerce Terminologies and Fundamentals, ECommerce Framework, Elements of E-Commerce Application, Benefits and Limitation of ECommerce, m-commerce, Types of ecommerce: B2B, B2C, C2C.
Unit 2: The Network Infrastructure for E-Commerce LH 7
Introduction to Information Superhighway (I-Way), Components of the I-Way, Internet as a network infrastructure, Intranet, Extranet, Software Agents (Static and Dynamic), ADSL, Wi-Fi, Wide Area Wireless, UMTS (3G),LTE (4G), Bluetooth
Unit 3: Electronic Data Interchange (EDI) LH 5
Basic Concepts, Type of Data to be interchanged, EDI Vs. E-mail, EDI Benefits, How EDI works, EDI Application in various field, Security and Privacy issues of EDI, EDI for E-Commerce.
Unit 4: Network Security LH 8
Introduction, Data and message Security, Reasons for data and message security, Firewalls and its Types, Antivirus, Data and Message Security (Secret Key Cryptography, Public Key Cryptography), Digital Signature, Digital Certificate, Certificate Authority, Third Party Authentication, SSL, VPN, SET.
Unit 5: Electronic Payment System LH 5
Introduction (Requirement, Risk), Credit Card (working, benefits and limitations), Digital Wallet (eSewa) Online Banking facilities in Banks of Nepal
Unit 6: Internet (online) Marketing Basics LH 8
Introduction, Difference between Internet Marketing (online) and offline Marketing, Tools for online Marketing: Search Engines, Social Media Marketing, Email Marketing, Issues with online marketing
Unit 7: E-environment LH 7
Introduction, Social and Legal Factors, Economic and Competitive forces, Political Factors, Technology innovation and technology Assessment
Andrew B. Whinston and Ravi Kalakota, “Frontiers of Electronic Commerce”, Pearson 1996, ISBN 817808-357-5 Kenneth C. Laudon, Carol G. Traver, “E-Commerce Business, Technology, Society”, Pearson P.T. Joseph, “E-Commerce A Managerial Perspective”, PHI 2002, ISBN 81-203-2089-1 Dave Chaffey, “E-business and E-commerce Management”, Fourth Edition or Higher, Prentice Hall,